LeadJive.com - Loan Modification Leads, Debt Settlement Leads - MARKETING BLOG

Convert Bad Leads: Loan Modification Kit

If you have any experience buying and using leads; you and I know one thing is for sure: You have a super high % of leads that go unsold and unconverted. Only a portion of your leads, usually 3-20% depending on type and quality of leads actually get closed.

If you are or were doing loan modificaitons, there is a solution for that: A loan modification kit.

We currently offer a "do it yourself" loan mod kit for loan modification and forensic audit companies to sell to the clients that they cannot monetize otherwise; for example, someone who doesn't qualify under guidelines by loan amount or job criteria or who does not have  $1500-$3500 to pay for a modification or audit.

So now, instead of paying for leads and having a stack of "turn-downs", why not attempt to sell this person a useful product? The kit includes:

-DVD Audio Tutorials

-Loan Modification Forms

-Guidebook

-Financial Workbook

-Loan Modification Dictionary

-Calculator

We house the inventory, we do the drop shipping for you, all YOU have to do is SELL IT. You can make $200-800 per kit without any headache. No more dealing with documents, processing, lenders or anything; simply sell the kit and you're done.

For more info: Call 209-658-2440 or email Branden@leadjive.com

Lead Type #2: The Referral

When you earn an hourly rate and a small commission on something, you could probably care less who comes through the door (or calls your line) and what they purchase. But when you work in an industry where you earn fat commission checks when you close deals, these are the lead of all leads.

What better way to get a client than to have a friend, family member, or satisfied client RECOMMEND your service to someone?! The power of referral and recommendation highly outdoes any amount of marketing money and fancy advertising.

If someone has already used your product or service and puts their stamp of approval to someone says "hey, you NEED to work with _________ because they are the best at _______", it's a win-win situation. The family/friend/client sends you business and shows they trust you, the new client gets to work with someone that they have been pointed to as the expert, and of course, we, the salespeople enjoy the benefits of an easy sale!

There are many ways to earn referrals but there are 2 super important things you need to do in order to get referrals. The first is to go above and beyond expectations and send your client away happy as can be. But the most important and obvious, and of course thus the most overlooked, is to ASK for them. If you don't ask, your referral rate will be super low unless your giving your product or service away, which won't make you any money.

Here's an example: "Hey Mrs. Johnson, I'm so glad we could help you settle all of your debt in so little time. I'm sure it feels so good to have the weight of the world off of your shoulders. Here's a recommendation sheet, why don't you grab your cell phone and scroll through your friends and family and maybe think of 3-5 people who may need be able to benefit from my service, and with your permission, I'll say you sent me their way to offer my help"

It works to get referrals and it works when you call referrals! Also, an alternative would be to have your clients send people directly. Write out 5 business cards with your personal # hand written on the back along with "Referral from: Mrs. Johnson" that way when you meet or talk to this person, you can acknowledge the work you did for Mrs. Johnson and get another fist pump to the finish line.

If you skip this step of asking for referrals, you are only cheating yourself out of extra money and cheating yourself out of helping more people.

Lead Type #1: Cold or Raw Data to Generate Leads

At the bottom of the sales lead totem pole stands cold leads or raw data. Everyone in sales has been put through the punishment of "cold-calling" or "telemarketing". The truth is, these are random, unqualified, and mostly uninterested people who you have to pitch your product to and develop an interest.

Most leads are somewhat qualified or showed some general interest in your product, but not these puppies. Cold leads can be anything from picking up a phone book, dialing random numbers, using data lists, contacting title companies, or pulling county records. Most of these "cold" people are going about their daily life when they get a phone call from you, then its your job to convince them to not only stay on the phone with you, but also that you provide an important and valuable product or service that they need, then convincing them to buy. Now that's a tough task for ANYONE selling ANY product or service!

This stuff is for the most part very unproductive and should only be used in a few times of situations... namely being: Training for new people looking to get warm to the idea of talking to people on the phone, a general product or service that does not pertain to any "niche" market, or an auto dialer system where you do not have a person manually dialing people, but a computer system that connects only people who ask for further information from a live person.

All in all, unless you like close ratios of less than 1% and spending countless unproductive hours talking to people who would rather swallow their phone than talk to you on it, then I'd suggest completely staying away from this type of marketing.

There are way better ways to spend your time, money, and resources, which we'll cover.

How Understanding the Best Leads to Use Can Make or Break Your Business

Most companies have marketing dollars and want to advertise and generate clients, this much is obvious. But very few of those same companies have a clear perception of their actual marketing budget or have a legitimate marketing plan.

The way you spend your money and how your sales team uses these paid resources can be the main factor in making (or breaking) your business.

There are various types of leads avaliable in today's world, some more effective than others. Let's take a look at a few of the most popular types of sales leads avaliable to the smart businesses of 2009:

Cold Data: data gathered from public information like phone books, title companies, county records, or data aggregation companies.

Referrals: persons sent to you via a friend, family member, or previous/current client

Dialer Leads: phone dialer campaigns that generated interested people by dialing mass amounts of numbers, telemarketing your product or service

Internet Leads: potential clients find your site on search engines, paid advertising, or email messages, then communicate their information via a landing page to be contacted by a representative of your company

Self Generated Site Traffic: your companies main web site generates a form fill or a phone call from the content provided on your official company site

Mailer Leads: sending out mass amounts of snail mail, advertising your product to a niche group of people that may meet the requirements for potential clients in your business

Print Ad Leads: publishing ads in magazines, newspapers, or any publications in hard copy to generate phone calls or website visits

Radio Leads: advertising via radio to generate phone calls or website visits

TV Leads: television commercial spots or infomercials to generate prospective clients phone calls or website visits

To make sure everyone further understands each respectively, I'll be writing an article on each lead type individually to let you know the strength and weakness of each, and how you can benefit from focusing (or avoiding) each specific marketing tool avaliable to you.

Loan Modification Leads - Loan Mod Leads - Debt Settlement Leads

Lead Jive offers cheap and effective marketing for companies looking for loan mod leads. Reach hundreds of thousands of people via TV marketing and get your phones ringing.

Save your staff the hardship of outbound dialing and have live transfers directly to your office via national media advertising on television.

It does not matter if you are looking for cheap loan modification leads or the most expensive loan modification lead marketing, LeadJive offers a solution for one man shops and for organizations or law firms with 100+ loan modification representatives.

Aged Loan Modification Leads
Real Time Loan Modification Leads
Loan Modification Mailers
Loan Modification Live Transfers
Loan Modification TV Leads
& More

Also, we offer other leads aside from Loan Modification Leads, all via TV and Internet advertising. So if you are looking for cheap and effective leads, we also offer the following lead generation:

- Debt Settlement Leads
- Debt Consolidation Leads
- Auto Warranty Leads
- Mortgage Leads
- FHA Leads
- & More

Call today. 1-800-564-3988 or

Reach Branden Hampton directly at 209-658-2440.

Email for info - Branden@Leadjive.com or visit our site at www.LeadJive.com

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